Search engine basics

July 8, 2009 by admin
Filed under Affiliate Marketing

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Maybe the single most important part of running an affiliate website is understanding how people find your site and how to make your site stick out among the billion or so other sites on the Internet.

If you’ve been using the Internet for more than an hour or two, chances are you know what a search engine is. Websites like Google, Yahoo and Ask.com have developed into multi-billion dollar corporations in the last ten years.

Using search engines is extremely simple. You just go to the site, type in what you want to find and click enter. But how can you make sure that your site will be found? As it turns out, it’s all about the keywords.

When a site like Google or Yahoo searches the Internet to come up with results from a web query, it takes the number of keywords on a site into consideration. It also takes particular keywords or phrases into account, too. If someone is doing a search for “Book about Rolling Stones,” a site that has that phrase or a phrase similar to it 10 times is going to come up higher than a site that only mentions it once.