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The Amazon e-reader device known as the Kindle will have a special deluxe version which is now readily available. The Amazon Kindle DX is now offered at a price of $379 which is amazingly cheap for what it has in store for users of the device. The price is below $400 in efforts to compete with competitors as well as the other Amazon Kindle devices which have experienced price cuts in recent weeks.

The Amazon Kindle DX has many new features which make it fairly desirable for those who wish to stay in line with dedicated e-reader devices.

Amongst the new features with the Amazon Kindle DX are various upgrades. A greater contrast range has been included which can increase the contrast of the screen to 50 percent more than was previously available in Kindle designs. Also, PDF files loaded through the Amazon Kindle DX will have the ability to be resized with the new zoom features. Users will also be able to organize their reading materials with the collections tool that has been integrated into the Amazon Kindle DX. The device also has a free 3G service which can connect to popular social networking websites. This allows users of the Kindle DX to share selections from books and periodicals that they are reading with friends, family and associates.

Even though the Amazon Kindle DX is expected to fare well in the market, especially to college bound students who will need access to a great library of books and periodicals, it will have to compete with some heavy hitting competitors. The price is in line to compete with the iPad, allowing some tablet-like capabilities with the DX model. There are rumored competition options that the Android based tablets will come to the market soon which may offer high end e-reader capabilities at a low end price.

Amazon needs to really capitalize on this device in the short term, and I think the price should be even lower than it is now. The Amazon Kindle DX needs to be a $250 device to compete with the iPad. At half the price, if you are solely looking for an e-reader, it would be a no brainer. But at anything that is remotely close to the iPad, they are going to lose. With Android devices starting to come out in this price range, Amazon is going to have a hard time selling a one trick pony in the same price range as tablets that do it all (almost).