Your Website…Is YOU!

You are out shopping for healthy, designer food. You visit two health food stores. The first one is bright and cheerful: Its products are displayed pleasingly and its staff, with crisp, starched aprons on, are slim, friendly and helpful with smiles that twinkle. There is another health food store just across the road with similar products. A fat, greasy-haired sweaty man, breath redolent of whiskey, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay closed struggling to keeping its charge – a protruding belly – within, tired buttons at the ready to pop…comes to serve you.

You are your website: It is a reflection of who you are, your product, your service. Portray yourself as a trained, seasoned professional. Your website is the only contact your customers, potential and current, have with you. You must create an atmosphere that is pleasing to your buyers to make them want to stay and buy, and more importantly, to want to come back again and again. You want to aim for repeat business. The long and short of it is this: Your website can make or break your sales…and your business.

TRICKS OF THE TRADE
What secrets can you apply in the design of your website?

1. Surfability
Do your research by visiting several websites. Note what make them appealing, attractive or the opposite. Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product. Your goal is to give them what they want without their having to search for it. It is a cardinal rule to make your site easy to navigate. Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to solve their problem(s).

2. The First Impression Lingers…The Importance of your Main Page
The main page has a very specific purpose: It is the store front of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to view. This is the first contact with your customer: First impressions can either close a deal or…lose this same deal which has exactly the same potential.

Make things simple: Ensure that links are easily viewable by your visitors and that these links will navigate your visitors to where they wish to go. Very often, a great choice is the use of tables when deciding how to design the main page of your site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere. To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics. Too many banners or special effects often also cause a page to load slowly.

3. Make your Website Appealing to, and Easy for, the Eyes
* Colors
Mild colors are your best bet. If your site is a content site where your visitor will be doing a lot of reading, it is a good idea to keep to black and white. You can add color when using tables as a means to brighten up the page. However, always remember to keep the overall look of the page professional and appealing to your target audience that will be visiting more often.

* Screen Resolutions
These vary among monitors. It is, therefore, good counsel to set the pixels to a standard 800×600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes.

* Browsers
Bear in mind that a lot of Internet users will not use the same browser as you. Therefore, make sure that your site looks as good on other browsers as it does on your own. You can do this by downloading several browsers through which to look at your page.

Be aware that the overall look of your website is to make it attractive to visitors, which in turn appeals to emotions and, therefore, lead to sales and to make money for you. The appearance of your site, if properly designed, can be an excellent marketing strategy for your product/service.

Free Cars – Fact or Fiction – Real or Scam?

Drive a free car or get paid to drive your own car!

Are these claims about free cars too good to be true? Are there companies who will actually provide a free car or pay you to drive your own car?

Yes, almost, but there’s a little more to it. However, there’s enough truth in it and enough potential opportunity to make it worth a serious further look.

The companies DO exist, and they DO pay people to drive, and they DO provide free cars. Real people are currently participating in these kinds of programs every day.

How Does it Work?

In short, you agree to drive a car that displays advertising for a company’s product or service. Since you do the advertising, you get a free car to drive or get paid to drive your own car. In some cases, you may get a free car AND get paid to drive too.

These arrangements are typically not handled directly by the company selling the product or service, but by an marketing or advertising company hired by the product/service company. Some of these marketing and advertising companies provide brand-new vehicles, some offer almost-new vehicles from their fleet, others may pay you to drive your own car.

The company “wraps” the car in an easily-removable paint-safe vinyl film that contains an attractive graphic ad that promotes a client company’s product or service. For example, the ad might promote a cell phone service or a new restaurant in town.

Some ads might cover the entire vehicle (looks great on SUVs, minivans, PT Cruisers), some only partially, and some only on side or rear windows. Don’t worry, you can see just fine through windows that have vinyl ads applied.

The company offering the product or service pays the advertising company, who pays you to drive your own car or provides you a free car with the advertising already applied.

The amount you get paid, or whether you get a free car, depends primarily on three factors:

* Number of miles you drive per month
* Where you drive
* Where you park

In other words, you’re selected according to the number of people who will potentially see your wrapped vehicle in an average day.

You’ll be paid more and have a better chance at a free vehicle if you drive lots of miles and drive in a heavily populated and high traffic area. In some cases, you may be asked to drive a specific route every day. The more people that have a chance of seeing your car as it’s being driven or where it’s parked, the greater your opportunity.

If you only drive a few blocks to a part-time job, back and forth to school in the suburbs, or just to church on Sundays, you probably won’t qualify for this kind of program.

It’s not too difficult to figure out whether or not you might qualify for one of these cars-for-free programs when you consider the objectives of the advertisers. They simply want their ads to be seen by as many people as possible in a specific area.

What’s the Catch ?

You have to be at least 18 years old, have a drivers license, and have a good driving record. You pay for insurance and, in some cases, for maintenance, especially if you drive your own car.

New cars aren’t always available and you may not be able to drive the make/model of your choice. However, depending on the company, you may have enough choices that you can find something that you like.

You may or may not be able to select the ad that goes on your car or the duration that the ad stays on the car. Of course, if you don’t like the ad program, you can turn it down and wait for a better one. Most ads are attractive and well designed so that you wouldn’t be embarrassed to be seen with it.

Keep in mind that the “free” car belongs to the advertising company, not you. At the end of the agreement, which could be as much as five years, you give the car back.

Also remember that the ad stays on your car 24 hours a day, seven days a week. You can’t take it on and off. If this is your only car, you must be prepared to drive the car everywhere you go — to weddings and funerals, to work, to school, to the mall, and everywhere else that you drive.

Competition for free cars is very heavy, outstripping demand in many cases. It may take up to 90 days to get accepted into a program. Therefore, you have to be well qualified and patient in your attempt to land one of these deals. Free is not always easy.

But, for a free car, it might all be worth it.

How Do I Sign Up?

There are many companies, in many different locations in the U.S. and other countries, that use this form of vehicle-based advertising. Some companies only advertise in a specific city or advertise certain types of products. Some provide new cars, others only pay you to advertise using your own car, and some do both. Some do full-car wraps, others may only do spot ads.

Therefore, the best way to find the companies that would work best for you, where you live and drive, is to “subscribe” to an information directory that lists all such advertisers. These directories are compiled and provided by companies who specialize in this kind of service. There are a relatively small number of these companies, who can be found on the Internet, in newspaper ads, and in auto-related magazines.

There is typically a one-time charge for the directory subscription, usually about $30, and usually with a 90-day money-back guarantee.

Since the directory is always changing and being updated, you are better off getting a lifetime membership.

With the list of advertising companies and contact information, it’s up to you to apply for their programs. Some directory companies offer help with the application process, although you should not pay extra for this service. And you should not pay extra for a “premium” listing or to be placed at the “top” of the list of applicants.

Be honest and provide accurate information in your application. Most companies will check your credentials. Of course, there are no guarantees that you’ll be accepted or that you’ll find a deal that you like, but completing an application is a small investment of your time for the chance at a rewarding possibility.

Where Do I Get the Information I Need ?

The following companies listed below provide free-car and drive-for-pay program directories. The directories include programs in the U.S. and other countries all over the world.

Subscribing with more than one company might be somewhat beneficial but, generally, it should be expected that one company’s directory will be much like another’s.

Free Car Index – A comprehensive database of ad companies that pay people to drive cars with graphic ads on them — with immediate online directory access. The companies in the directory, collectively, have over 100,000 new vehicles decorated with advertisements that are ready to be driven. The directory applies to residents of the United States, Canada, United Kingdom, France, and Australia. This company has a 100% money-back satisfaction guarantee.

The Free Car – This site offers a great “Car Finder” that allows you to see if there are advertisers in your area before you buy the service. There is an online application process to shorten the procedure. They also have a money-back guarantee and a nice free bonus product. This service is well worth your consideration if you are looking for a free car program.

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